Great post from writer, Bob Vardeman, about writing and tactics. Good advice for the writer new to the new age of publishing.
Marketing stuff. Writing stuff. How do you keep them separate? Ans: you don’t. You shouldn’t. VIPub (Vertically Integrated Publishing) means you’re doing it all, so it is one huge stewpot. But knowing the difference between what goes into the stew and the pot itself is important.
A VIPub author needs to create a brand. A reader has to look at a title, see your name and think “good experiences before.” The brand is like that pot. It holds everything together. That’s your strategy, to create the brand. This is the all encompassing purpose of your career. The big picture. The brand.
How do you mix up the stuff in the pot? That’s the tactics. The little stuff all added together to be confined by your brand/strategy/stewpot. What goes in can be a lot of different genre, though it is likely you ought to make smaller pots (strategies) for different ones…
View original post 216 more words