A great post from Bob Vardeman about the affects the overload of information and advice available to the writer/publisher.
“If you cannot measure it, you cannot improve it.” Lord Kelvin’s statement works for things technological. If you can’t measure it, what do you really have, anyway? When it comes to matters like psychology, mathematical analysis gets chancy. (Mike Stackpole tweeted on this article earlier today) Can you mathematically define happiness? Considering that they used chaos theory ought to give a clue to that. The starting point (boundary conditions) affect the outcome. Begin a wee bit differently and you get, possibly, a hugely different result.
VIPub (Vertically Integrated Publishing) authors have to choose not only where we start but what our desired outcome is. That decided, how do we measure it?
For years I have followed investment newsletters. The more I look at them, the more contradictory the advice becomes. The recommendations turn into Johnson-Nyquist background noise. For every one saying “buy” another says “sell.” It comes down to my…
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